E-commerce is on the rise, but ever wondered why exactly your audience wants to use the internet? Despite the fact that the concept of retail stores is still very popular?
Even though businesses spend a lot of time wanting to define their buyer personas and ideal customers, they often overlook the main psychology behind shopping online.
Customers don't really buy anything from anyone online. They have a thought processes that either encourages them to complete a purchase or drives them away to another retailer. For example, products with a big cost often face difficult in selling online. And then there are products that people may want to get a feel of before purchasing.
But using the changing times, e-commerce has turned into a way of life and businesses are finding a way to suffice the decision-making needs from the customers.
1. Wide range of products to decide on from
Having an online store gives you an opportunity to get at night shelf space issues and can include more inventory into the business.
While it might seem like a challenge to most retail business holders, the opportunity of being offered an array of products online is one in the primary causes of the shift to digital shopping. More and more people today search for brands online rather than stores - they have more product variations, sizes, availability, etc.
For example, Amazon started as an online bookseller. But today, it sells from clothes, shoes, bags, watches to even peanuts.
2. Competitive prices for those products
Today, there are numerous of people who visit physical stores to check on a product, its size, quality along with other aspects. But not many of them can even make the purchase from all of these stores. They tend to discover the same product online instead.
The reason being, the expectation of a competitive pricing. These clients are commonly known as bargain hunters.
If you can, offer competitive pricing on your products when compared with that at the physical stores. You could also choose to put a few products on every range, on sale to draw a person's eye of bargain hunters.
For example, Snapdeal supplies a 'deal from the day' - when the pricing of products is considerably low compared to what they would cost in shops. This makes the customers think they may be bagging plenty, as well as the sense of urgency around the deal increases the number of conversions.
3. Reviews off their online shoppers
According to Internet Retailer, 62% of clients look for online reviews on an item or service before purchasing it.
In physical stores, it really is impossible to get a shopper to understand other industry is saying regarding the products - especially while using sales people ensuring they hear only the good. And that's another reason, why they prefer online shop.
Offer reviews, ratings or customer testimonials to your products and display them clearly about the product pages. The better the rating, the larger are the odds of it to trade.
4. Ability to match prices
Moving derived from one of brand store to an alternative can be really tedious. On the other hand, switching sites to compare prices of products from different brands is much easier. Apart from the reviews given on different internet vendors, prices would be the next thing that customers seek out.
The best method of doing so is displaying an innovative price and also the price that you're offering. It becomes easier for these to notice the difference, and therefore, the chances of which seeking to other retail online retailers become a lot lesser.
For example, if you're running a winter sale, make sure you display the first price, the percentage of your offering as well as the new price for the product pages. And don't forget to highlight the offer on your own homepage at the same time.
5. Saving plenty of time
Traveling to stores that are not close by just because you want to obtain a certain brand, could be a put-off. That is the reason why most customers seek to websites instead. The ability to flick through the products and purchase whatever they want, from wherever they're, saves them a great deal of time.